This brief report discusses regional branding strategies as a tool to promote renewable energy development and improve energy security at the sub-national level in Indonesia. The main focus of the report is to identify barriers, opportunities, and best practices that can strengthen the energy transition in six case study provinces: DKI Jakarta, East Java, Bali, West Nusa Tenggara, Southeast Sulawesi, and South Kalimantan.
Using a qualitative approach through semi-structured interviews and literature review, the report finds that key challenges include limited technical and funding capacity, lack of policy synergy, and dominance of conventional economic sectors. However, several provinces have implemented branding strategies to attract cooperation, strengthen international collaborations, and increase community participation in supporting renewable energy.
The findings suggest that regional branding can create an identity that focuses on renewable energy, especially in the study area, to strengthen the region’s image and increase competitiveness in attracting external support. These strategies include policy innovation, strengthening cross-sector collaboration, empowering local communities, and mainstreaming sustainability issues through public engagement.
The brief report recommends strengthening regional policies, increasing human resource capacity, and actively involving the community and private sector to accelerate the achievement of renewable energy targets. This study is expected to be a reference in formulating more effective and applicable for energy development policies and strategies in all regions in Indonesia.
Keywords: Renewable Energy, Policy Innovation, Regional Energy Security, Regional Branding, Energy Transition.
